Bonta Innovation
Industry: Software Development
Bonta Innovation is a startup software company that specialize in providing innovative cloud-based solutions for businesses. They empower businesses of all sizes to leverage on the power of cloud by providing intuitive and scalable software solutions.
Problem Statement
Bonta Innovation faces the challenge of establishing a strong brand identity in a highly competitive market for cloud-based solutions. As a startup, the brand needs to differentiate itself from larger, more established competitors and communicate its unique value proposition to attract potential clients. A well-defined brand identity will help Bonta Innovation build credibility, trust, and recognition within the industry, enabling it to effectively compete and grow in the market.
Goals
Establish a strong brand identity that reflects their innovative approach to cloud-based solutions. Attract a diverse range of clients and position themselves as a leading provider of cloud technology.
Brand Positioning and Target Audience
Brand Positioning
Bonta Innovation will be positioned as a forward-thinking, reliable, and user-friendly provider of cloud-based solutions. The brand will emphasize innovation, scalability, and a commitment to helping businesses succeed.
Target Audience
Business owners, IT professionals, and decision-makers across various industries who are seeking to leverage the power of cloud technology to improve their operations and efficiency.
Target Audience
Business owners, IT professionals, and decision-makers across various industries who are seeking to leverage the power of cloud technology to improve their operations and efficiency.
Brand Identity Development
Bonta Innovation branding journey began with an in-depth exploration of the company's ethos, values and aspirations. Extensive market research and competitor analysis provided valuable insights into the dynamic world of cloud solutions.
The inspiration behind the brand's name is drawn from the italian word 'Bonta' meaning kindness, goodness and generousity. With a clear understanding of the company’s strength and target audience, I strategically positioned the brand as a catalyst for success in the evolving landscape of cloud-based services. The heart of the branding effort was on creating a brand image that conveyed innovation, trust, efficiency, connection and faith in human goodness even within the business context.
The logo features the combination of the word B for Bonta and the cloud symbol to form the abstract icon and a simple san serif wordmark (constructed with geometric shapes).
The logo is a modern and versitile design that symbolizes not only the benefits of cloud related services Bonta Innovation provides but also the dynamic energy, goodness and quality of service provided. A cohesive color palette and typography were chosen to reinforce the brand's contemporary and professional image.
Brand Pattern and Result
The brand’s pattern is inspired by the definiton of the Italian name ‘Bonta’.
Kindness is relational and is usually expressed between two parties. The brand pattern is a symbolic representation of the exchange of goodness and generousity in play. It is simply expressed using two mono weighted curved lines representing palms/hands; one receiving with the other pouring itself all out- typical of the name ‘Bonta’. The color choices altogether and the design elements used perfectly conveys the identity and values of the brand.
The design is simple, memorable, professional, modern, unique and forward-thinking and is adaptable for use across various medium.
