Posi's Bubble
Client: Posi's Bubble
Industry: Household & Cleaning Products
Posi’s Bubble is a Nigerian multipurpose liquid soap brand created to make cleaning smarter, not harder. Designed for everyday use in homes, hospitals, and offices, the brand offers powerful stain removal, a fresh fragrance, and cost-effective lather- all in a single product.
01
Problem Statement
Posi’s Bubble was a promising product without an identity. The brand had no existing logo, visual system, or marketing materials, making it hard to communicate value or build recognition in a competitive cleaning market. The founder needed a solid brand foundation that looked professional and could grow with the business.
02
Brand's Objective
The goal was to create a full brand identity system that:
Establishes trust and clarity at first glance
Reflects the effectiveness and versatility of the product
Appeals to a wide range of customers- individuals, families, and institutions
Equips the founder with essential marketing tools for both digital and physical use.
03
Design Solution
I developed a complete visual identity from the ground up, including:
A custom logo with bold, bubbly typography- fun yet functional.
A brand color palette centered around purple, symbolizing trust, cleanliness, and freshness.
Supporting icons and visual language for communicating product use cases.
A product sticker/label design showcasing ingredients, directions, and branding.
A clean, persuasive e-flyer for marketing and product promotion.
The design system is flexible, modern, and easy to expand as new products or sizes are introduced.
04
Deliverables
Logo Design.
Brand Identity: Color Palette, Typography, Icons.
Sticker and Label Design for Packaging.
E-flyer for Digital Marketing and Product Promotion.
05
Result and Conclusion
The refreshed identity gave Posi’s Bubble a clear, confident voice in the market. The brand feels complete and credible with cohesive visuals and compelling messaging. The founder can promote the product professionally, whether online or offline, while customers easily understand what the product offers and how to use it.
This project highlights how thoughtful branding can elevate even the simplest everyday products- turning soap into a story, and function into trust.
