Easy Fash
Client: Easy Fash
Industry: Fashion & Apparel
Easy Fash is a fashion brand focused on unisex native wear, English styles, ready-to-wear collections, and tailored suits. With a commitment to ease, quality, and style, Easy Fash offers a seamless shopping experience for those seeking comfort without compromising design.
In the long term, it aims to provide stylish, high-quality fashion that meets the needs of our clients, making effortless elegance accessible for every occasion.
01
Problem Statement
Despite having a clear business vision, the brand lacked a cohesive look and feel- no logo, defined style, or recognizable presence. The challenge was to create a modern, memorable identity that could express the brand’s promise of effortless, affordable fashion and fast delivery, while steering clear of overused icons like hangers, clothes, or generic fashion symbols.
02
Goals
To provide trendy, affordable fashion that is accessible and easy to style for every occasion.
05
Brand Positioning and Target Audience
Brand Positioning
Easy Fash is a modern, forward-thinking fashion brand that simplifies style for everyday people. Positioned as the go-to choice for accessible, fast, and affordable fashion, Easy Fash blends comfort with confidence. The brand stands out by delivering a seamless fashion experience, reflected not just in its clothing but also in its clean, sleek, and modern visual identity.
Target Audience
Young adults and professionals aged 18–35, who value convenience, minimalism, and effortless style. These individuals want to look good without the stress of curating complex wardrobes or waiting long hours to get their wears ready. They are digitally active, shop online or via mobile, and are drawn to brands that feel fresh, trustworthy, and authentic. Easy Fash resonates with both men and women who embrace simplicity, versatility, and confidence in self-expression.
Target Audience
Young adults and professionals aged 18–35, who value convenience, minimalism, and effortless style. These individuals want to look good without the stress of curating complex wardrobes or waiting long hours to get their wears ready. They are digitally active, shop online or via mobile, and are drawn to brands that feel fresh, trustworthy, and authentic. Easy Fash resonates with both men and women who embrace simplicity, versatility, and confidence in self-expression.
03
Design Rationale
The logo icon is a combination of the brand’s initials ‘E’ and ‘F’, speed lines, wings and a sewing machine head, integrating them into a bold, structured form.
The speed lines and winged shapes forming the E create a natural sense of motion, symbolizing the seamless and effortless experience that Easy Fash represents. The fluid integration of these elements reinforces the brand’s commitment to making fashion both accessible and dynamic. The F is subtly embedded in negative space, allowing for a unique,
minimalist interpretation while maintaining brand recognition. The sewing machine head subtly blends into the form, symbolizing the brand’s craftmanship and technical precision.
The logo icon is paired with a font that blends modern sophistication with a stylish, approachable feel. Its structured geometric style reinforces the brand as affordability with a touch of luxury. The blue color choice emphasize trust and elegance.
04
Result
The overall feel of the logo is modern, efficient, and innovative, and it doesn’t rely on typical fashion-related icons like hangers or clothing, which makes it stand out. Instead, it suggests a brand that values both speed and quality, making fashion accessible and effortless.
