DreadIt Unisex Salon
Client: Dread-It Unisex Salon.
Industry: Beauty and Fashion
Dread-It is a Unisex Salon based in the city of Ibadan that majors in dreadlocks and provides fashion and other locs-related services.
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Problem Statement
Dread-It Unisex Salon faces the challenge of repositioning itself as a modern, luxurious brand while maintaining its expertise in dreadlock services. The salon's existing brand identity may not accurately reflect its current offerings and target audience. Additionally, limited online visibility and a lack of a user-friendly website may hinder the salon's ability to attract new customers and grow its business. To achieve its business goals, Dread-It must create a compelling brand identity that aligns with its target audience, develop a user-friendly website, and effectively leverage digital marketing channels to increase visibility and generate new business.
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Goals
Reposition the brand as a modern, luxurious salon specializing in dreadlocks and other loc-related services. Increase online visibility, attract new customers, and provide a seamless user experience on the website.
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Brand Positioning and Target Audience
Brand Positioning
Dread-It will be positioned as a high-end, trendsetting salon that offers exceptional dreadlock services and a luxurious experience. The brand will emphasize expertise, innovation, and a commitment to providing personalized care.
Target Audience
Primarily young adults and professionals who value style, self-expression, and quality hair care. The target audience is likely to be fashion-conscious and interested in unique and edgy hairstyles.
Target Audience
Primarily young adults and professionals who value style, self-expression, and quality hair care. The target audience is likely to be fashion-conscious and interested in unique and edgy hairstyles.
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Brand Identity Development
Logo Redesign:
Modern Aesthetic: The logo's minimalist design, bold typography and use of black and white create a strong visual impact, conveying a sense of luxury and confidence.
Relevance to Dreadlocks: The human head symbol, with its intricate details reminiscent of dreadlocks, provides a subtle yet powerful connection to the salon's specialty.
Memorability: The combination of the bold typography, unique symbol, and contrasting color schemes creates a memorable and visually striking logo.
Website Design:
User-Friendly Interface: The website is designed with a clean, intuitive layout that is easy to navigate.
High-Quality Imagery: Professional photographs showcase the salon's services, staff, and clientele.
Mobile Optimization: The website is fully responsive, ensuring a seamless experience on all devices.
Call-to-Action: Clear and compelling call-to-action buttons encourage visitors to book appointments, contact the salon, or follow them on social media.
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Result
The Dread-It Unisex Salon logo effectively conveys a modern and luxurious brand image. Its minimalist design, bold typography, and unique crescent moon symbol create a visually striking and memorable impression. The logo's versatility and alignment with the target audience further enhance its effectiveness in positioning Dread-It as a high-end salon specializing in dreadlock services.
Overall, the design rationale for Dread-It Unisex Salon effectively captures the brand's desired positioning as a high-end, trendsetting salon that offers exceptional dreadlock services and a luxurious experience
