Foveros Magazine
Foveros is a lifestyle magazine that aims to provide valuable information to young adults and middle aged individuals who prefer print media over digital platforms. Foveros Magazine covers a diverse range of topics including art, music, fashion, tips, tricks, interviews and reviews for entertainment as well as educational purposes.
01
Problem Statement
Company needs a meaningful and effective logo/ brand identity (and Magazine Cover redesign) that is simple yet meaningful, possibly incorporating the first letter of the magazine’s name.
02
Solution
A brand image that stands out amongst its competitors.
03
Design Rationale
Foveros is derived from a Greek word meaning awesome. The logo combines the Greek alphabet with the letter ‘F’ and the alchemic representation of the gemstone 'Lapiz Lazuli'. Lapiz Lazuli is a precious stone also known as the “wisdom stone”, and is associated with wisdom, intellect, and truth. It promotes self-awareness, greater insights, and honesty (both in spoken and written word), which is everything the magazine stands for.
04
Design Rationale
Foveros logo icon is used with a clean, bold and modern wordmark that conveys the identity of the brand, and appeals to its target audience and would set it apart from its competitors. The logo maintains a neutral color that can adapt to the theme of the editorial.
05
Result
The result is a simple, clean and versatile logo, and an Identity that is modern, timeless and memorable.
