Gbedu TV
Client: Gbedu TV
Industry: Media and Entertainment
Gbedu TV is a vibrant platform dedicated to showcasing the rich and diverse talents of Nigerian artists, with a particular focus on Yoruba culture. From captivating music performances to thought-provoking dramas, engaging cultural explorations, stunning artwork, and insightful interviews, Gbedu TV offers a comprehensive view of Nigerian entertainment.
01
Problem Statement
Gbedu TV faces the challenge of differentiating itself in a crowded Nigerian entertainment market dominated by established platforms and emerging competitors. The brand needs to establish a strong brand identity that resonates with its target audience, position itself as a unique and innovative platform, and effectively communicate its value proposition of providing high-quality Nigerian content.
02
Goals
Establish a strong brand identity, attract a wide audience, and position itself as the leading platform for Nigerian entertainment.
03
Brand Positioning and Target Audience
Brand Positioning
Gbedu TV will be positioned as a vibrant and innovative platform that celebrates Nigerian culture and showcases the talents of Nigerian artists. The brand will emphasize authenticity, diversity, and a commitment to promoting local content.
Target Audience
Primarily young Nigerians and African diaspora who are interested in Nigerian music, movies, and culture. The target audience is likely to be tech-savvy and active on social media.
Target Audience
Primarily young Nigerians and African diaspora who are interested in Nigerian music, movies, and culture. The target audience is likely to be tech-savvy and active on social media.
04
Design Rationale
Gbedu literally means "big drum" and is a percussion instrument traditionally used in ceremonial Yoruba music in Nigeria and Benin. But in the Nigerian urban slang terms, it means to “groove” or grooving, vibes, fun, rhythm, life etc.
The logo is a combination of three major elements, the Gbedu Drum, a televsion screen and an antenna... all creatively synchronized to form the letter 'G' for Gbedu, and an abstract design for the brand icon. Vibrant colors that reflect the energy, life and diversity of the Nigeria culture, and a modern, clean font that is easy to read and visually appealing.
The logo is used with a clean, bold and modern font that is visually appealing and easy to read and vibrant color palettes that reflect the energy, life and diversity of the Nigeria culture.
05
Result and Conclusion
The logo is a simple, memorable, and easily recognizable design that is versatile and adaptable to different applications, such as social media, merchandise, and marketing materials. Overall, Gbedu TV's brand identity creates a visually appealing and user-friendly platform that resonates with its target audience and strengthens its position as a leading online destination for Nigerian entertainment.
