JMO Gadgets
Client: JMO Gadgets
Industry: Mobile (Accessories) and Electronic Gadgets retailer (with plans to expand into Household Electronics).
01
Problem Statement
JMO Gadgets faces the challenge of redefining its brand identity to better align with its evolving goals and market position. Despite having an existing logo design, the brand needs to create a more compelling and distinctive identity that resonates with its target audience. The current brand identity may not effectively communicate the brand's reliability, innovation, and commitment to customer satisfaction. As JMO Gadgets expands into the household electronics market, it is crucial to establish a brand identity that can seamlessly integrate with this new product category and position the brand as a trusted and go-to retailer for both mobile and electronic gadgets.
02
Goal
Establish a strong brand identity, attract a wider customer base, and position themselves as a reliable and innovative retailer.
03
Brand Positioning and Target Audience
Brand Positioning
JMO Gadgets will be positioned as a modern, tech-savvy retailer offering a curated selection of high-quality mobile and electronic gadgets. The brand will emphasize reliability, customer service, and a commitment to staying ahead of the latest trends.
Target Audience
Primarily young adults, adults and professionals who value technology and convenience. The target audience is likely to be tech-savvy, with a preference for sleek and functional products.
Target Audience
Primarily young adults, adults and professionals who value technology and convenience. The target audience is likely to be tech-savvy, with a preference for sleek and functional products.
04
Design Rationale
With the aim of transmitting modernity and professionalism to mark a new positioning, JMO Gadget's redesign project reveals the meaning of its name in the form of a symbol.
The logo is inspired by the brand's name Initials (J + M + O) combined together to form a power button (representing gadgets and electronics in general as there is hardly any without one) packaged in a box. The graphical elements, typography, color choice of red and the tilted ‘G’ depicts the brand as one that's evolving, full of energy and life, one that cannot only be trusted to be orderly, well grounded and stable but even approachable, friendly and such that is particular about its client's satisfaction.
JMO Gadgets' strategic focus on modernity, innovation, and reliability effectively transformed its brand image. The sleek, contemporary design elements and visuals of electrical components and cutting-edge technology solidified JMO's position as a trusted leader in the electronic retail space.
05
Result
JMO Gadgets' strategic focus on modernity, innovation, and reliability effectively transformed its brand image. The sleek, contemporary design elements and visuals of electrical components and cutting-edge technology solidified JMO's position as a trusted leader in the electronic retail space.
