The Sage BookHub
Client: The Sage Book Hub
Industry: Book Club, Knowledge Sharing Community
The Sage Book Hub is a home of like-minded people coming together to expand their knowledge and thereby becoming wise through books cutting across different spheres of life.
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Problem Statement
The Sage Bookhub faces the challenge of creating a strong and enduring community in a digital age where attention spans are short and online interactions can be fleeting. The brand needs to differentiate itself from other book clubs and reading communities by offering a unique value proposition that fosters meaningful connections, intellectual growth, and a sense of belonging. Additionally, the Sage Bookhub must navigate the challenges of maintaining a vibrant online community while also organizing engaging in-person events.
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Goals
Foster a strong sense of community among book lovers, promote intellectual growth, and become a go-to destination for diverse and thought-provoking book discussions.
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Brand Positioning and Target Audience
Brand Positioning
The Sage Bookhub will be positioned as a welcoming and intellectually stimulating community for book enthusiasts. The brand will emphasize the power of reading to expand knowledge, foster connections, and inspire personal growth.
Target Audience
Primarily individuals who are passionate about reading, learning, and engaging in meaningful discussions. The target audience will likely be intellectually curious, open-minded, and seeking a community of like-minded individuals.
Target Audience
Primarily individuals who are passionate about reading, learning, and engaging in meaningful discussions. The target audience will likely be intellectually curious, open-minded, and seeking a community of like-minded individuals.
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Design Rationale
As the saying goes, 'knowledge is Light', the sage's identoty consists of 4 elements put together to form the logo: a man, a golden seat, a golden book and an arch 9entrance door to a big house). The logo is a pictorial representation of a simple/ growing man sitting on the chair amassing the wealth and experiences enclosed in books. Hence, becoming more enlightened and wiser.
The primary color choice(s) of gree, gold an dcream is used to signify simplicity, wisdom, wealth and growth. The sage has a pattern of a consistent growth graph.
Brand Personality
Intellectual: The Sage Bookhub will be perceived as a place for deep thought and meaningful discussions.
Inclusive: The brand will foster a welcoming and inclusive environment for all book lovers.
Inspiring: The Sage Bookhub will inspire its members to explore new ideas and perspectives.
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Result
The result is a timeless, minimal, easy-to-remember logo and brand identity that represent the brand well.
