TifeBells Fashionville
Client: TifeBells Fashionville
Industry: Fashion Retail
Tifebells Fashionville is a classic and premium fashion store that aims to make fashion wears and accessories available and at an affordable price.
01
Problem Statement
Tifebells Fashionville faces the challenge of differentiating itself in a highly competitive fashion retail market dominated by fast-fashion brands and online retailers. The brand needs to establish a strong identity that resonates with its target audience, position itself as a premium and timeless retailer, and effectively communicate its value proposition of offering high-quality fashion at affordable prices.
02
Goals
Create a simple, modern and creative identity that establishes a strong brand identity, position the brand as a classic and premium fashion store, making high-quality fashion accessible to a wider audience.
03
Brand Positioning and Target Audience
Brand Positioning
Tifebells Fashionville will be positioned as a timeless, elegant fashion retailer offering a curated selection of classic and premium pieces. The brand will emphasize quality, affordability, and exceptional customer service.
Target Audience
Primarily fashion-conscious individuals who appreciate classic styles and timeless design. The target audience is likely to be seeking quality clothing and accessories without breaking the bank.
Target Audience
Primarily fashion-conscious individuals who appreciate classic styles and timeless design. The target audience is likely to be seeking quality clothing and accessories without breaking the bank.
04
Design Rationale
TifeBells is inspired by 3 main elements:
An hanger, a fashion stand and a butterfly.
T+B= (Butterfly)
The Brand Initials; T and B were combined to form a butterfly which represents the symbol of class, rebirth and transformation. This depicts the brand as one that stands for change, hope, positivity, quality and class (in the fahion sense)- Quality wears and accessories yet affordable.
The font types and color choices (blue and gold) were also chosen to suit the target audiences and gives a simple, classic and luxuriuos feel and a tone of trust and quality which is everything the brand stands for.
05
Result
The brand identity design project has successfully created a logo that is both visually striking and representative of Tifebells Fashionville's brand values.
